Catalog as a Portfolio

Catalog as a Portfolio

A catalog is a booklet in which companies or institutions promote their products and services and is printed in the printing house that reflects the company's institution and image. Companies and brands refer to catalogs when they announce important news, campaigns or developments about themselves. Catalogs are frequently used by many companies and brands in different sectors. While the catalogs sometimes give less space to the image and more text, sometimes they give more space to the image and the text is less. Catalogs are one of the important tools to attract potential customers. What is meant to be explained in the commercial catalogues should be accurately reflected and the issues that are thought to be needed should be included as necessary.

On the other hand, a portfolio is a file or a collection of information prepared in a specific field in order to promote a company or brand. The most important details that should be included in a portfolio are the successful performances. Just like in the portfolio, successful examples of the subject or the points to which attention should be drawn are given in an interesting way during the catalog printing. This is one of the most requested issues from the printing company by many customers.

Catalog Printing

The correct design before the catalog is printed; Choosing a harmonious color and text is very important. The quality and aesthetic presentation of the print to be made are critical steps in attracting the customer. To examine the works and products of the printing company that will print the catalog, a thorough investigation of its works and products is required. 

The aim of catalog printing is to turn potential customers into permanent ones. This is possible with the company or brand choosing the right text and visuals. The catalogs that best introduce the company or the brand get a lot of attention from the customers and get the products they deserve. For all these reasons, the print quality of the catalogs as well as the text and images on them must be good and they must be made of durable materials. It is a very important issue to approach the customer, which is often reached in a limited way, correctly in this first approach and to create company or brand awareness in the eyes of the customer.