Banner Printing

Banner

Literally, the poster: a poster, usually with a picture, that is hung out in front of the crowd, intended to announce or promote something. Many modern art designs and movements have contributed greatly to the development of the contemporary poster language. The basis for any advertisement is to be able to appeal to the right audience at the right time. From its inception to the present day, the poster has been recognized as a distinct expression language. In this brief poster, it can be said that the product, object, line of business, or service is expressed in a more interesting and effective way.

History of the Banner

When it comes to posters, the history of the poster is one of the most curious subjects about the poster. If we look at the history of the use of posters, it was used in Ancient Greece and Rome; it will be seen that official declarations and pictures that interest the public are written and drawn on the walls. The first poster drawn on paper was seen in France in the 15th century. With the development of printing in the following centuries, posters reproduced by woodcut and lithography were published. The fact that the printing technique has reached today's conditions has brought with it the situation that posters and poster making are an art branch.

The word originates from French. Today, posters have replaced the advertisements made by criers in times and places where the arts of printing and painting did not exist or had not yet spread and the majority of the people were illiterate. The poster was generally seen in the seventeenth century in Europe and was mostly used to announce theaters and fairs.

What is a Banner?

The first question that comes to mind when a poster is mentioned is, what is a poster? It can be said that it is a wall poster that is hung in places where it can be seen and usually has a picture on it. The poster usually consists of text and a picture. There are no pictures on the posters organized by the official authorities and aiming to announce the news. On the posters, which have the quality of advertising, the picture is usually given great importance and the text is accepted as the complement of the picture.

It is obvious that posters can take on various shapes according to the taste of the artist. However, some basic conditions can be determined for banners in general. Poster color parts should be large, details should be few, and the composition should be closed and messy. The text is seen as at least as important as the picture. Sometimes a bad piece of writing can destroy the impact of an entire poster. It is necessary for the text to create a harmony that creates a harmony with the picture, and it also needs to be minimal and striking. Pictures filled with lines are not considered artistically successful posters because the poster is used as a short and precise style of expression.

What are the Purposes of Banner Usage?

When asked what the purposes of using posters are today, a few basic issues come to mind in general. These:

1. It is used to indicate the program and hours of theater and cinema shows. For this purpose, the poster is hung in places where the public can easily see the information in question (at the entrances of theaters, cinemas, and official offices, on crowded and frequented streets, etc.).
2. It is used for advertising purposes, and posters that are hung for advertising of all kinds may come to mind.
3. Posters are used for public and private organizations' notifications, information and awareness activities, and advertisements.
4. It is also used in the field of education for the purpose of making all kinds of notifications, giving information, raising awareness and publishing various advertisements.

How to Make a Banner?

When the issue of poster printing is raised, one of the most researched subjects is how to make a poster. We can list the points that need to be taken into consideration in this regard as follows:

1. The banner advertisement must be readable. While designing the poster, legible fonts should be preferred.
2. Fluent, understandable, and correct sentences should be used in the poster. Care should be taken to ensure that the poster is understandable by the target audience.
3. The layout should be in a way that is not distracting and the poster should be designed with harmony that can be understood at a single glance.
4. An effective slogan or graphic is the most important detail to reach the target audience in a short time. Photographs or illustrations on the largest scale possible should be used on the poster.